CRAFTING AUTHENTIC DESIGN SOLUTIONS FOR 15+ YEARS
TRACY
NEMETH
Hello.
I’m Tracy Nemeth — an Art Director + Sr Graphic Designer passionately creating thoughtful experiences and solutions.
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Design is my way of touching hearts and sparking connections. I dive deep into every project, guiding it from the first spark of an idea through to the final pixel-perfect details. When we work together, I'll take your vision and transform it into something that doesn't just look beautiful – it moves people and builds lasting brand recognition.
I transform ideas into visual stories through thoughtful design. With 15+ years crafting everything from small, intimate projects to large scale events, I've learned that magic happens when we combine your vision with unexpected creative twists. I sweat the small stuff – those tiny details that turn good design into something that makes people stop and smile.
Each element I create is purposeful, whether I'm sketching initial concepts, refining layouts, or polishing the final execution.
While AI generators flood our feeds, I offer something different: human creativity shaped by real experience and genuine passion for design. Let's create something remarkable together.
I’m passionate about designing impactful brand identities that truly connect with the human spirit. For me, effective design goes beyond aesthetics, blending artistry with purpose to bring a client’s vision to life. I push to create work that is both innovative and intentional, drawing emotion and reinforcing the brand's recognition and perception.
TYPOGRAPHY
BRAND STRATEGY
LOGO DESIGN
EVENT GRAPHICS
COLOR
LETTERING
DIGITAL DESIGN
PRINT
SIGNAGE
STATIONARY
PRESENTATIONS
CONCEPT DEVELOPMENT
SOCIAL CAMPAIGN & PAID MEDIA
Owner + Art Director
Little Leaf Creative LLC
November 2023 — Present
I breathe life into all my projects by focusing on that spark that creates growth and makes real connections. By staying ahead of design trends while maintaining timeless principles, I create work that doesn't just look good – it delivers results that my clients desire. I blend strategic thinking with creative expertise, ensuring your brand speaks clearly, consistently, and powerfully across every touchpoint. My approach combines sharp visual instincts with deep technical knowledge, creating designs that perform beautifully on any platform. Think of it as artistry with purpose: every color, shape, and pixel working together to tell your story and drive your success.
Owner + Art Director
Little Leaf Creative LLC
November 2023 — Present
I breathe life into all my projects by focusing on that spark that creates growth and makes real connections. By staying ahead of design trends while maintaining timeless principles, I create work that doesn't just look good – it delivers results that my clients desire. I blend strategic thinking with creative expertise, ensuring your brand speaks clearly, consistently, and powerfully across every touchpoint. My approach combines sharp visual instincts with deep technical knowledge, creating designs that perform beautifully on any platform. Think of it as artistry with purpose: every color, shape, and pixel working together to tell your story and drive your success.
Owner + Art Director
Little Leaf Creative LLC
November 2023 — Present
I breathe life into all my projects by focusing on that spark that creates growth and makes real connections. By staying ahead of design trends while maintaining timeless principles, I create work that doesn't just look good – it delivers results that my clients desire. I blend strategic thinking with creative expertise, ensuring your brand speaks clearly, consistently, and powerfully across every touchpoint. My approach combines sharp visual instincts with deep technical knowledge, creating designs that perform beautifully on any platform. Think of it as artistry with purpose: every color, shape, and pixel working together to tell your story and drive your success.
Sr. Graphic Designer
General Motor Company, Design Center
September 2008 - August 2019
This diverse role, servicing all of GM Design, required managing a dynamic portfolio spanning graphic design, market research, production, and environmental design. Completing over 300 projects, 30+ as team lead, I ensured brand consistency while adapting to evolving creative demands. My expertise in color systems, typography, and layout helped deliver precision across print and digital assets. This multifaceted role sharpened my ability to learn quickly, collaborate effectively, and maintain quality across diverse design disciplines. NOTE: GM Design is a high security building, meaning much of my work cannot be shown due to confidentiality.
Sr. Graphic Designer
General Motor Company, Design Center
September 2008 - August 2019
This diverse role, servicing all of GM Design, required managing a dynamic portfolio spanning graphic design, market research, production, and environmental design. Completing over 300 projects, 30+ as team lead, I ensured brand consistency while adapting to evolving creative demands. My expertise in color systems, typography, and layout helped deliver precision across print and digital assets. This multifaceted role sharpened my ability to learn quickly, collaborate effectively, and maintain quality across diverse design disciplines. NOTE: GM Design is a high security building, meaning much of my work cannot be shown due to confidentiality.
Sr. Graphic Designer
General Motor Company, Design Center
September 2008 - August 2019
This diverse role, servicing all of GM Design, required managing a dynamic portfolio spanning graphic design, market research, production, and environmental design. Completing over 300 projects, 30+ as team lead, I ensured brand consistency while adapting to evolving creative demands. My expertise in color systems, typography, and layout helped deliver precision across print and digital assets. This multifaceted role sharpened my ability to learn quickly, collaborate effectively, and maintain quality across diverse design disciplines. NOTE: GM Design is a high security building, meaning much of my work cannot be shown due to confidentiality.
Brand Identity Lead + Sr. Creative Designer
General Motor Company, Design Center
August 2019 - June 2023
I led, designed, and managed the end-to-end brand development for GMC emblems, nameplates, and vehicle brand strategy guidelines, impacting over 12 million vehicles. My role bridged design and technical execution – transforming 2D concepts into precise 3D emblems through meticulous typography and digital rendering. Working closely with design studios, engineers, and executive leadership, I managed multiple programs simultaneously while maintaining strict tolerances down to 0.25mm. I directed digital sculptors to bring these visions to life, ensuring every interior and exterior emblem met GMC's exacting standards. This experience deepened my design expertise while honing my project management and cross-functional leadership skills. NOTE: GM Design is a high security building, meaning much of my work cannot be shown due to confidentiality.
Brand Identity Lead + Sr. Creative Designer
General Motor Company, Design Center
August 2019 - June 2023
I led, designed, and managed the end-to-end brand development for GMC emblems, nameplates, and vehicle brand strategy guidelines, impacting over 12 million vehicles. My role bridged design and technical execution – transforming 2D concepts into precise 3D emblems through meticulous typography and digital rendering. Working closely with design studios, engineers, and executive leadership, I managed multiple programs simultaneously while maintaining strict tolerances down to 0.25mm. I directed digital sculptors to bring these visions to life, ensuring every interior and exterior emblem met GMC's exacting standards. This experience deepened my design expertise while honing my project management and cross-functional leadership skills. NOTE: GM Design is a high security building, meaning much of my work cannot be shown due to confidentiality.
Brand Identity Lead + Sr. Creative Designer
General Motor Company, Design Center
August 2019 - June 2023
I led, designed, and managed the end-to-end brand development for GMC emblems, nameplates, and vehicle brand strategy guidelines, impacting over 12 million vehicles. My role bridged design and technical execution – transforming 2D concepts into precise 3D emblems through meticulous typography and digital rendering. Working closely with design studios, engineers, and executive leadership, I managed multiple programs simultaneously while maintaining strict tolerances down to 0.25mm. I directed digital sculptors to bring these visions to life, ensuring every interior and exterior emblem met GMC's exacting standards. This experience deepened my design expertise while honing my project management and cross-functional leadership skills. NOTE: GM Design is a high security building, meaning much of my work cannot be shown due to confidentiality.
Request full resume below
Request full resume below
Request full resume below
450+
Projects Completed
450+
Projects Completed
450+
Projects Completed
385+
Satisfied Clients
385+
Satisfied Clients
385+
Satisfied Clients
BRANDING
PHOTOSHOP
SOCIAL MEDIA
ILLUSTRATOR
BRANDING
PHOTOSHOP
SOCIAL MEDIA
ILLUSTRATOR
"I worked with Tracy when I moved to a program management position at GM Design. Over the years of working together, I watched Tracy take on more and more complex assignments and more responsibilities within the studio.
She is a very professional presenter. She regularly shared updates on her projects with Executive Directors and the Vice President of Design. She communicated her work clearly and always received positive feedback from leadership.
Tracy is organized and has the ability to balance multiple projects and lead her programs with an eye on the details. Whenever I needed information on one of her projects, she would very quickly provide me with what I needed. She always met her project deadlines with quality.Tracy would be an asset to any company. I very much enjoyed working with her and I would feel privileged if the opportunity ever arose to work with her again"
Christine Utter
GM Design Co-Worker
"Working with Tracy has been an absolute pleasure and she has consistently shined throughout countless, unprecedented challenges. Tracy's ability to communicate effectively and promptly has allowed for a fantastic work relationship that can be difficult to find. Whenever you have a question or comment, Tracy is the first to respond with a thorough and clear answer. Communication is paramount in any industry and it is a skill that has only become more critical over the last few difficult years. Tracy has also displayed incredible character attributes, the most notable of which is her willingness to help. She is approachable, helpful and does not deflect any work or challenge. In our industry, it can be difficult to build relationships as the chaotic nature can be consuming. Despite this, Tracy always found time to connect and discuss whatever necessary. There is no shortage of fantastic things I could say about Tracy and she will excel in any role she is put in."
Eric Moore
Sr. Analyst of Enterprise Productivity
"Tracy is a highly competent design professional with a broad range of experience. She has the technical expertise to execute her thoughtful and creative aesthetic solutions… she's the full package."
Susan Skarsgard
Skarsgard Design
"Tracy Nemeth has a unique ability to understand the organization's needs and transform thoughts and ideas into visually stunning graphics. Her expertise in design tools and attention to detail have greatly contributed to our design proposals and projects.
Moreover, Tracy is a reliable and proactive professional, always eager to take on new challenges and stay updated with the latest design trends. She is a fantastic collaborator, seamlessly working with different teams and meeting tight deadlines.In summary, Tracy Nemeth would be an asset to any organization. I highly recommend her for her creativity, skills, and dedication."
Christopher Hilts
Creative Director of Design, Truck/SUV Interiors
"Tracy is a highly motivated and very talented designer. Tracy and I worked together at GM Design Center on many new vehicle projects. At the time, Tracy was designing badging for several vehicles we were building in the Design Center Shops. Tracy's ideas were always elegant and creative, while still within the bounds of engineering. Tracy's work was always well received and timely. With the nature of the work there, it was highly iterative, and Tracy took changes in stride and still met or exceeded deadlines and expectations. Always well organized and efficient, working with Tracy was always pleasant."
Mike Swantek
Sr. Analyst of Enterprise Productivity
Looking to start a project or you need consultation? Feel free to contact me.
Looking to start a project or you need consultation? Feel free to contact me.
Looking to start a project or you need consultation? Feel free to contact me.
Looking to start a project or you need consultation? Feel free to contact me.