EXPERIENCE
Automotive design is where creativity meets engineering, balancing aesthetic appeal with function. My experience with top automotive brands like GMC has taught me the importance of creating designs that resonate with a brand’s identity and captivate the customer’s attention, from emblem creation to overall brand expression. I focus on translating a brand’s unique character into every detail, ensuring the design aligns with brand goals, enhances recognition, and contributes to a cohesive, high-quality experience for consumers.
Founder + Creator
Little Leaf Creative LLC
2023 — Present
I create impactful brand identities that drive business growth and elevate customer engagement. With a focus on emerging design trends and high-quality deliverables, I curate innovative solutions that boost client revenue and growth. My work emphasizes clear communication, strategic consultation, and the seamless use of Adobe Creative Suite to ensure optimal performance across platforms. By balancing streamlined visuals with rigorous design standards, I help clients achieve cohesive, engaging brand messaging that resonates.
Founder + Creator
Little Leaf Creative LLC
2023 — Present
I create impactful brand identities that drive business growth and elevate customer engagement. With a focus on emerging design trends and high-quality deliverables, I curate innovative solutions that boost client revenue and growth. My work emphasizes clear communication, strategic consultation, and the seamless use of Adobe Creative Suite to ensure optimal performance across platforms. By balancing streamlined visuals with rigorous design standards, I help clients achieve cohesive, engaging brand messaging that resonates.
Founder + Creator
Little Leaf Creative LLC
2023 — Present
I create impactful brand identities that drive business growth and elevate customer engagement. With a focus on emerging design trends and high-quality deliverables, I curate innovative solutions that boost client revenue and growth. My work emphasizes clear communication, strategic consultation, and the seamless use of Adobe Creative Suite to ensure optimal performance across platforms. By balancing streamlined visuals with rigorous design standards, I help clients achieve cohesive, engaging brand messaging that resonates.
Sr. Graphic Designer
General Motors CompanyZ
2008 - 2019
I led in-house market research and design development for GM brands, creating lifestyle boards and selecting influential products that contributed to a 22% rise in overall sales. As Team Lead on 30+ projects, I ensured brand alignment and effective team collaboration, refining design principles for consistent messaging across campaigns. I pioneered concept presentations, completing over 300 projects with high-quality results. My expertise spans color systems, typography, and layout, allowing me to manage design phases seamlessly and maintain technical precision across diverse visual assets.
Sr. Graphic Designer
General Motors CompanyZ
2008 - 2019
I led in-house market research and design development for GM brands, creating lifestyle boards and selecting influential products that contributed to a 22% rise in overall sales. As Team Lead on 30+ projects, I ensured brand alignment and effective team collaboration, refining design principles for consistent messaging across campaigns. I pioneered concept presentations, completing over 300 projects with high-quality results. My expertise spans color systems, typography, and layout, allowing me to manage design phases seamlessly and maintain technical precision across diverse visual assets.
Sr. Graphic Designer
General Motors CompanyZ
2008 - 2019
I led in-house market research and design development for GM brands, creating lifestyle boards and selecting influential products that contributed to a 22% rise in overall sales. As Team Lead on 30+ projects, I ensured brand alignment and effective team collaboration, refining design principles for consistent messaging across campaigns. I pioneered concept presentations, completing over 300 projects with high-quality results. My expertise spans color systems, typography, and layout, allowing me to manage design phases seamlessly and maintain technical precision across diverse visual assets.
Brand Identity Lead
General Motor Company
2019 - 2023
I led end-to-end brand development for GMC emblems, nameplates, and strategy, impacting over 12 million vehicles and boosting brand sentiment by 9% yearly. This role saw a 7% increase in recurring buyers and contributed to an added $17 million in revenue. Process optimization efforts cut redesign costs by 18%, and by directing cross-functional teams, I ensured precise design execution. I also created a brand strategy template that improved stakeholder engagement by 55% and facilitated high-demand projects, like the GMC Sierra EV Denali Edition 1, which sold out in 24 hours.
Brand Identity Lead
General Motor Company
2019 - 2023
I led end-to-end brand development for GMC emblems, nameplates, and strategy, impacting over 12 million vehicles and boosting brand sentiment by 9% yearly. This role saw a 7% increase in recurring buyers and contributed to an added $17 million in revenue. Process optimization efforts cut redesign costs by 18%, and by directing cross-functional teams, I ensured precise design execution. I also created a brand strategy template that improved stakeholder engagement by 55% and facilitated high-demand projects, like the GMC Sierra EV Denali Edition 1, which sold out in 24 hours.
Brand Identity Lead
General Motor Company
2019 - 2023
I led end-to-end brand development for GMC emblems, nameplates, and strategy, impacting over 12 million vehicles and boosting brand sentiment by 9% yearly. This role saw a 7% increase in recurring buyers and contributed to an added $17 million in revenue. Process optimization efforts cut redesign costs by 18%, and by directing cross-functional teams, I ensured precise design execution. I also created a brand strategy template that improved stakeholder engagement by 55% and facilitated high-demand projects, like the GMC Sierra EV Denali Edition 1, which sold out in 24 hours.
450+
Projects Completed
450+
Projects Completed
450+
Projects Completed
385+
Satisfied Clients
385+
Satisfied Clients
385+
Satisfied Clients
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Want my full resume?
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